Your Goal is Our Goal
The Excell Group offers a large selection of builder services and resources with one goal in mind: to make your project highly desirable and profitable.
Before breaking ground, we can evaluate the location, conduct a project feasibility study and calculate pricing models. We can analyze your demographics, conduct focus groups to see what buyers are looking for, and kick-off a marketing program that will generate publicity and buyer interest.
We regard the communities we represent as if they were our own, and recommend marketing and sales initiatives as if we were spending our own money. We constantly challenge the status quo and take pride in sharing with our clients our informed and candid assessment.
Project Feasibility
• Site and Project Feasibility Studies
• Competitive Market Analysis
• Pricing Matrix
• Demographic and Prospect Profiles
• Project Look and Feel
• Exterior and Interior Finishes
• Floor Plan Review
• Project Naming and Positioning
• Sales Center and Model Home Planning and Coordination
• Vendor Identification and Recommendations
• Site Set Up
Marketing + Media Services
• Marketing and Sales Campaign Strategy
• Unique and Strategic Marketing Plans
• Media Recommendations
• Ad Campaign Strategy
• Media Buys and Placement
• Project Branding
• Brand Standards
• Events and Promotion Planning and Coordination
• Exterior and Interior Signage
• Online Media
• Printed Collateral
• Recommended Marketing and Media Budget Development
• Marketing Collateral Coordination
• Website Coordination and Updates
Sales Management Services
• Weekly Sales and Marketing Meetings
• Daily Site Reports
• Transaction Coordination
• Offer and Negotiating Strategies
• Administrative Services
• Traffic Reports and Source Updates
• Buyer Retention Events
• Coordinate Cross-Promotional Events
• Broker and Community Outreach Programs