Your Goal is Our Goal
The Excell Group offers a large selection of builder services and resources with one goal in mind: to make your project highly desirable and profitable.
Before breaking ground, we can evaluate the location, conduct a project feasibility study and calculate pricing models. We can analyze your demographics, conduct focus groups to see what buyers are looking for, and kick-off a marketing program that will generate publicity and buyer interest.
Project Feasibility
• Site and Project Feasibility Studies
• Competitive Market Analysis
• Pricing Matrix
• Demographic and Prospect Profiles
• Project Look and Feel
• Exterior and Interior Finishes
• Floor Plan Review
• Project Naming and Positioning
• Sales Center and Model Home Planning and Coordination
• Vendor Identification and Recommendations
• Site Set Up
Marketing + Media Services
• Marketing and Sales Campaign Strategy
• Unique and Strategic Marketing Plans
• Media Recommendations
• Ad Campaign Strategy
• Media Buys and Placement
• Project Branding
• Brand Standards
• Events and Promotion Planning and Coordination
• Exterior and Interior Signage
• Online Media
• Printed Collateral
• Recommended Marketing and Media Budget Development
• Marketing Collateral Coordination
• Website Coordination and Updates
Sales Management Services
• Weekly Sales and Marketing Meetings
• Daily Site Reports
• Transaction Coordination
• Offer and Negotiating Strategies
• Administrative Services
• Traffic Reports and Source Updates
• Buyer Retention Events
• Coordinate Cross-Promotional Events
• Broker and Community Outreach Programs